An obscure Belgian soccer player arguably made a bigger mark on the world game than stars such as Diego Maradona and Cristiano Ronaldo.
Articles on Sports business
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Many Australian athletes live below the poverty line but others rake in millions. What’s the deal with player wages in our major sports?
Even non tennis fans knew about ‘Fed’, ‘Rafa’ and ‘Serena’. The same can’t be said about today’s top tennis players.
Sacking managers is a costly business.
From Babe Ruth’s barnstorming tours to Shohei Ohtani’s star power, baseball’s century-long ties to Japan have grown into one of Major League Baseball’s most reliable global growth strategies.
You may have seen darts’ crazy, costume-wearing fans in a packed stadium and wondered ‘how did the sport get so big?’
The convergence of AI, data mining, immersive technology and the creator economy is drastically changing the world sport landscape.
The ability for players to switch clubs is becoming easier, which can be seen as a good or bad thing, depending on which side of the fence you sit.
As other sectors shun fossil fuel sponsors, sport is becoming the final frontier.
African clubs must learn from the success of Al Ahly and Esperance.
No one can say Australian sport is worse off without tobacco ads. We can protect a new generation of young sports fans from harm by following other nations’ lead – and phasing out gambling ads.
While the sports sector’s environmental impact is not fully understood, it has a social platform and reach to influence a significant number of people worldwide to choose more sustainable behaviors.
Could the pandemic be the end of the women’s game? Action must be taken to safeguard it.
Coronavirus has exposed the frailties inherent in the English game.
Unlike when Kobe Bryant went straight from high school to the NBA, future superstars must now spend at least one year in college or overseas. A sports scholar explains how that could soon change.
Meet the concept of ‘individual value’.
Ronaldo and Messi cannot go on forever, and Neymar, Pogba and Salah are waiting in the wings.
For FIFA, the tournament is a commercial and technological opportunity.
Biggest signing in football history aims to restore gloss to the sport’s biggest brand.
New formats, new nations, a new UEFA president and the legacy of a multi-venue event in four years time – Euro 2024 could be a very different beast.
Top contributors
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Professor of AfroEurasian Sport, EM Lyon Business School
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Head of Sports Research, University of Liverpool
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Senior Lecturer in Sport Management, Deakin University
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Senior Lecturer in Sport Management, Deakin University
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Director, Centre for Sports Business, University of Salford
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Professor of Political Science and Public Policy, University of Southampton
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Fellow, Intellectual Property and Cyberlaw, University of Birmingham
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Football Consultant & Visiting Senior Lecturer in Strategy and Governance in Women's Football, University of Portsmouth
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Jean Monnet Chair in European Economics, University of Birmingham
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Associate Professor in Sport Policy & Management, Qatar University
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Senior Lecturer in Sports Business, Leeds Beckett University
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Research Associate, Centre for Global Political Economy, University of Sussex
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Associate Professor of Clinical Communication, The Ohio State University