What are the actual impacts of mega sporting events like the World Series and FIFA World Cup?
Articles on sport mega-events
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Top contributors
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Associate Professor, Cape Peninsula University of Technology
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Associate professor, Hamad Bin Khalifa University
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Senior Lecturer in Marketing, Nottingham Trent University
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Associate Professor in Marketing, University of Nottingham
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Teaching Faculty, Geography and Environmental Studies, Wilfrid Laurier University
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Professor and former Director (2015-2025), Ted Rogers School of Hospitality and Tourism Management, Toronto Metropolitan University