When the Spice Girls burst onto the scene in 1996 with their debut single Wannabe, they helped to reshape discussions around gender sexuality, power and pop culture.
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Women are routinely degraded for entertainment in popular culture, from rap to reality TV. It’s packaged and sold as empowering and ‘good for women’.
The girl group is hoping that hordes of 1990s ‘tweens’ will buy into their reunion.


