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UK prime minister Keir Starmer’s charisma rating is widely regarded as falling far below that of his potential replacement, Andy Burnham. Yui Mok/PA Images/Alamy

Why are we so obsessed with charismatic leaders?

Of all the characteristics we might prize in a leader – competence, integrity, careful judgment, ethical courage – why do people rate charisma so highly?
Lincoln’s words and legacy are often invoked by U.S. politicians in times of crisis. Marc Dozier/The Image Bank via Getty Images

Lincoln called for divided Americans to heed their ‘better angels,’ and politicians have invoked him ever since in crises − but for Abe, it was more than words

Keeping the United States together meant more than defeating the Confederacy. Lincoln first had to unite a fractured North.
Republican presidential candidate Nikki Haley greets supporters on Jan. 3, 2024, at a bar in Londonderry, N.H. Erin Clark/The Boston Globe via Getty Images

Women presidential candidates like Nikki Haley are more likely to change their positions to reach voters − but this doesn’t necessarily pay off

Nikki Haley is the latest American female politician to shift her language, depending on whom she is talking to and where. But this tactic has a flip side, prompting criticism of her as inconsistent.

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