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Dating platforms market themselves as technological solutions to loneliness right at your fingertips. And yet, for many who are overwhelmed with choice, Valentine’s Day feels lonelier than ever. (Unsplash)

February 12, 2026

What dating apps are really optimizing. Hint: it isn’t love

Mathieu Lajante, Toronto Metropolitan University and Sameh Al Natour, Toronto Metropolitan University

Dating apps reshape human connection, love, choice and intimacy into market transactions designed to maximize profit rather than build relationships.

Facebook CEO Mark Zuckerberg announced Facebook Dating during his keynote address at Facebook’s F8 developer conference. Facebook

May 3, 2018

Facebook gets into dating, but there’s little scientific evidence online personality matching works

Evita March, Federation University Australia

Despite the claims of online dating services, there is little scientific evidence that using self-reported data for matchmaking can lead to long-term compatibility.

So, will VR dating be a thing? TierneyMJ/Shutterstock

October 12, 2017

Looking into their computer‑generated eyes: dating in virtual reality

Dr David Evans Bailey, Auckland University of Technology

Online dating has been around for more than 20 years, but for the most part, the goal has been to eventually meet your new paramour face to face. Virtual reality could change that.

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What dating apps are really optimizing. Hint: it isn’t love

Facebook gets into dating, but there’s little scientific evidence online personality matching works

Looking into their computer‑generated eyes: dating in virtual reality

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