Articles on Classical conditioning
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Understanding where and how memories are formed could lead to more ways to treat conditions like PTSD and addiction.
Capturing cow urine could allow us to reduce the amount of damaging nitrate and nitrous oxide that ends up in the environment.
Electronic gambling machines can be highly addictive, and are associated with very high rates of gambling harm. Many of the mechanisms of this potential for addiction are now becoming clearer.
Pavlov’s drooling dogs hold the key to understanding many of our most important emotional experiences – as well as the overt actions we take to adapt to a world fraught with daunting challenges.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Placebos have a longer history than medicine as we know it, and have a huge effect on all kinds of diseases and health conditions. But it may now be time to rethink their role. The placebo made its debut…
Addictions are difficult to break as we usually surround ourselves with people, paraphernalia or situations that trigger the behaviour that led to the addiction in the first place. But psychological conditioning…






