For most elite women athletes, professional sport still doesn’t pay enough to make a living. But strategic investment will grow their visibility and earning power.
Articles on Black Ferns
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England are clear favourites to win the Women’s Rugby World Cup, which kicks off on August 23. But that oval ball can bounce in unexpected directions.
The dynamism, diversity and leadership the Black Ferns display on the rugby field now needs to be matched in the boardrooms and strategies of sports organisations.
Will Rugby New Zealand’s report into culture within the Black Ferns finally be the tipping point for change – to put women at the heart of their own sports organisations?
Top contributors
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Professor in Sociology of Sport and Gender, University of Waikato
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PhD in equity and belonging in sports organisations, Te Kunenga ki Pūrehuroa – Massey University
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Professor of Economics, Auckland University of Technology
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Lecturer in Sport Management and Sport Science, Lincoln University, New Zealand; University of Southern Queensland
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Lecturer in Management, Te Herenga Waka — Victoria University of Wellington
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Lecturer, School of Health Sciences, University of Canterbury