‘Vibe’ is not a vague feeling, but a shared human experience shaped by environments, design and social interaction. Understanding it matters in a reality that’s increasingly shaped by technology.
Articles on ambience
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There is a reason your body draws you back to the same place again and again. It’s not simply habit, it is also the ways a place makes our body feel.
The color scheme, the music, even the weight of the servers – all can play a role in getting customers to spend money.
Ambience is a result of a whole range of processes and physical objects. We can use a systems approach to examine and describe what needs to be done to achieve such a subjective quality in a street.



