Chelsea could soon be champions of England and Europe, but they may end up with nothing. EPA

On the edge of your seat? That’s the business end of the season

There is a scene during the film Pulp Fiction in which Vincent Vega (John Travolta) recounts his experiences of eating at McDonalds in France to his fellow partner in crime, Jules Winnfield (Samuel L Jackson…
Rio prepares to prevent a ‘World Cup of Terror’ EPA/Antonio Lacerda

Terror threat highlights the need for risk management in sport

What we anticipated might happen in Sochi, in the end did not. Following bomb attacks in the Russian city of Volgograd a couple of months prior to the Winter Olympic Games, several governments issued grave…
Bavaria beer gets some unofficial airtime. Martin Rickett/PA

Models, Messi and wacky races: the art of ambush marketing

On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…
Qataris should prepare for an era of sporting success. Owen Humphreys/PA

Sporting success is key to Qatar’s vision of future power

Three years on from winning the competition to host the World Cup, and still more than eight years out from actually hosting the tournament, Qatar 2022 is everywhere. By the time it happens it will have…
Tarnished brand: South African football. Shine

Puma leaps out of South Africa amid rising market morality

German sportswear company Puma recently ended its contract with the South African Football Association (SAFA), after football’s world governing body, FIFA, found that there was “compelling evidence” that…
Who was in charge of selling tickets again? Bescker

Sochi scandals threaten a Russian sporting renaissance

With the 2014 Winter Olympic Games fewer than six months away, the last thing Russia needs is another scandal. But that is exactly what the organisers have got. The latest controversy involves migrants…
PA.

Business is the model for UK sporting success

One year on from the London 2012 Olympic Games and Britain is debating the legacy of the world’s biggest sporting event. Inevitably, much of the talk has focused on the socio-cultural and economic impact…
Rooney: rumoured to have once been bald. Martin Rickett/PA

The science behind football transfer rumours

Summer’s football transfer rumour season is in full swing; an annual activity as predictable as strawberries and cream at Wimbledon or suntans and sports cars at the Monaco F1 Grand Prix. World Cup years…
Chinese youngsters are keen to associate themselves with global football brands. ivanwalsh

Global brands follow football’s silk road to China

The football clubs of Western Europe are off to Asia this summer in the hope of engaging fans and building relationships with some of their target customers. For example, China plays host to the Barclays…

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