- Professor of Operations Research, Brock University
Research shows that many students are excessively optimistic about course grades. Those with a stronger sense of personal control are also less likely to receive the grades they expect.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Sears Canada’s bankruptcy should alert employees and regulators alike to rethink defined-benefit pensions.
Like legitimate e-commerce, ransomware e-crime is increasing in scale, value and sophistication.
The Charge of the Light Brigade was brave but fruitless. Could it have worked if the feuding British leaders had interpreted their orders differently?
Retailers should design online strategies to fit their desired customers’ characteristics.
Ship attacks near Yemen last October have implications for missile defence from the Atlantic to the Pacific, from Romania to Japan.
Practical reads to propel you to professional success.
University students sometimes retake courses they had previously failed. How well do they perform on their second attempt?
A Canadian federal report recommends paying jurors at least $120 daily. Provinces should take action.
There is much debate over how to react to North Korean missile threats. What can we learn from Israel’s responses to actual rocket attacks?
Online search ads are big business. Retailers have to work hard to compete for visibility in Google’s online searches as the company faces trouble in the European Union over its Shopping site.
Pickett’s Charge was one of the seminal battles of the U.S. Civil War, setting the stage for the ultimate Confederacy defeat. Could it have played out differently?
Firms like Apple are known to inspire cult-like devotion among consumers. But it’s often less about the quality of the product and more about the emotional connection they create with their customers.
Unethical corporate behaviour isn’t just embarrassing from a PR standpoint, it can also be unprofitable for firms and their investors.
Contact Michael for
- General
- Media request
- Speaking request
- Research collaboration
- Location: St. Catharines, Canada
- Website
- BlueSky: @profmjarmstrong.bsky.social
- Article Feed
- ORCID
- Joined













