Blind bag toys work through the potent combination of price, the appeal of collecting and the psychological lure of surprise.
- Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
Australians spent $400 million on unwanted Christmas gifts last year. There must be a better way.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
If Australia follows international trends and allows supermarkets to open pharmacies, what are the effects on neighbouring pharmacies? And when does running a business mean health care suffers?
The ethics of specifically targeting children with a collectibles promotional campaign are questionable.
As neighbourhoods lost their milk bars, they also lost a daily point of connection for locals. But all is not lost. In some areas, the humble corner store is making a comeback.
Efek IKEA mungkin awalnya mitos, tetapi fenomena ini telah terbukti dan ampuh membuat konsumen menilai hasil kerja tangan mereka sendiri.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
Pets are not welcome in many public places. As we increasingly choose high-density living, city planning and legislation should address creating opportunities for more human-animal interaction.
History shows the targets of product tampering bounce back, often with sales stronger than before.
Retailers have cleverly tapped into the psychological need many of us have to collect, in some cases, mundane everyday items.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
As major supermarkets ‘ban the bag’, the spotlight is firmly on sustainability. Retailers are racing to promote their green credentials to shoppers.
Supermarkets and consumers might gain from more private label brands, but Australian suppliers are likely to lose out.
Several large retailers and supermarkets have announced they are going to downsize to smaller stores.
Kate Spade has been found dead in New York, age 55. Her handbags, first released in the early-1990s, introduced young professional women to affordable luxury.
Businesses are weighing up the costs of queuing and using innovative ways to minimise these costs by doing away with queues.
We’re not going to stop wandering through shopping centres anytime soon, but mobile, micro-location and voice technologies are set to transform the retail experience.
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
There’s no evidence Airbnb is worsening housing affordability. Rather it empowers female hosts and promotes small businesses in remote communities.
The fact that Westfield’s founders are moving out of physical store development to invest in innovative retail technology shows what’s to come in Australian retail.
Retailers are banking on some of our behavioural and emotional traits to get us to sign up to subscription boxes.
Retailers are starting to realise the benefit of combining online and in-store shopping. And by encouraging you to click first and collect later, these businesses are saving on a number of costs.
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