• Professor of International Sport Business, Head of Sport Business Insights Group, Victoria University

Eddie M is right…

Stop acting like idiots and get down to business is what Eddie McGuire advised our Olympic athletes to do in his Sunday Herald Sun column. And Eddie is right in so many ways! There is nothing wrong with…

Global event for global sponsors

A global event for global sponsors and global media barons. All the rhetoric about the Olympic Games delivering a lasting and local legacy for the (socially disadvantaged) of London and the people of England…

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