To help draw bees’ attention, flowers that are pollinated by bees have typically evolved to send very strong colour signals. Shutterstock

Our ‘bee‑eye camera’ helps us support bees, grow food and protect the environment

Bees need flowers to live, and we need bees to pollinate our crops. Understanding bee vision can help us better support our buzzy friends and the critical pollination services they provide.
A honeybee (left), a scarab beetle (middle), and a fly (right) feeding on flowers of the white rock rose in a Mediterranean scrubland. Aphrodite Kantsa.

Plants use advertising‑like strategies to attract bees with colour and scent

Rather than trying to out-compete each other, flowers may work together to attract bees en masse. It’s the sort of approach that is effective in the world of advertising too.
Images are so useful in medical diagnosis - but there are legal and ethical concerns about how they’re used. from www.shutterstock.com

Doctors already use phones to share clinical images of patients – legislation needs to catch up

Has your doctor ever taken a photo of your medical condition? It’s really useful to aid diagnosis, but we still don’t have the right legislation to ensure legal and ethical protections.

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